Working in the interactive media or internet business these days makes the description of a job more difficult then years before. We have so many new titles and job descriptions that even the companies or interactive agencies have issues to describe and specify a job. We often see the difficulty in specifying one job and actually limit the tasks with one's title.
There use to be a easy way to define a job description of a web designer about 8 years ago because that was a job for a guy who had the knowledge and experience of making a website and putt it online. A web designer today are separated into several titles in order to bring the expertise of internet marketing, social media, search engine optimisation, interactive design, usability and accessibility, and also web standards development to keep things perfectly together.
Working as a freelancer in the internet business might be easier as one has a wider experience and specific expertise of internet marketing or are specialized i the whole process of making a successful search engine friendly website project.
Well here are some of the job descriptions we have seen on the market recently offered by several seo agencies and interactive companies. Web Master, Creative/Art Director, Web Producer, Information Architect, Usability Consultant, Marketer, Educator, and Accessibility Consultant. There are several to go but how can we define each one of them to actually be a specific title for a specific job with specific tasks? Well we can't and it's very individual. Some of the job descriptions can be defined and it might be a good start. Here are some more that came up...
Front-end Developer, Back-end Developer, Interactive Designer, User Interface Designer, SEO consultant, Creative Director, Social Media Developer, Web Strategist, Digital Strategist, Flash Developer, Quality developer, Software Engineer, Database Designer, Interactive Media Strategist
It used to be so much easier: you worked in IT and no one cared much beyond that. It seems that the Web has introduced a plethora of job titles that few people recognise or understand. What is a Webmaster? What does a Web Producer really do? How is it different from an Information Architect?
Many smart companies realised that employees often care more about their job title than their salary. Why give a good pay rise when you can simply make Bob the Vice President of Hypertext Technology Systems? His kids might go hungry, but he’ll be the envy of all his friends.
Maybe they did at one time, but it has reached the stage where job titles are utterly meaningless to the majority of clients, potential employers, or even fellow colleagues. Web jobs require a varied assortment of skills, so perhaps we should give up trying to label workers?
Finally... What is your job title? Does it accurately describe your role? Do you need to explain it to clients? Is it really important to you? Don't make yourself a title you need to explain!
Labels: Back-end Developer, Front-end Developer, Interactive Designer, SEO consultant, Social Media Developer, User Interface Designer
Searching your own website and can't find any results? Well there might be a reason for that. Generally every website need to organise its content in order to be optimised for every keyword. It's important that all pages has a unique approach for each ranking possibility.
Bare in mind that your business or market have one idea on how to find you and you might have another focus and strategy. The trick is to find a way to cover your wanted clients and also understand how people are using Internet to actually find your services on-line.
Using Internet for more than 15 years and always meeting clients that uses Internet differently is a challenge. Though there is a kind of standard way to use a search engine and it is based on SEO and how a website should be found trough it's keyword.
Understanding that option it might be easier to also find what you are looking for and understand how search differ to each one if us.
Primarily your "services" are the focus in a keyword strategy and secondary is the "location". Of course there are combinations that define your services and location as a good start and after a while you can define separate words for specific keywords if you look for a wider audience and area.
The way we work is to make a iwebsite analysis for the possibility of making an optimisation based on the information architecture. We firstly analyse restructuring options that need to be edited for better understanding by the search engines.
Suggesting our solution can reach from page naming to internal linking and page titles, in combination all of those options need to balance per keyword on each unique web page for best possible optimisation effect
Labels: information architecture, Search engine optimisation, seo
